Will Quicken Loans rebrand to Rocket just Mortgage already?
Quicken Loans launched Rocket Mortgage in November 2015, invested billions ever since then building the Rocket brand, unseated Wells Fargo last year as America’s top shopping mortgage lender, redid the Rocket brand name this current year, and rolled up all customer finance divisions of this company into Rocket-named brands.
So it is no real surprise the $185 million remodeling of Cleveland Cavaliers arena—known as Quicken Loans Arena until now—will launch with Rocket branding.
The newest title is Rocket Mortgage FieldHouse, and also this would probably bring Quicken Loan’s branding journey back to where it started.
Fast history in the Quicken Loans brand:
Dan Gilbert founded the business as Rock Financial in 1985, sold to Intuit in 1999, and adopted Intuit’s Quicken branding to be Quicken Loans. In 2002, Gilbert purchased the business straight back from Intuit but has held licensing the Quicken Loans brand name from Intuit all those years.
Meanwhile they invest approximately half a billion each year to fuel the Rocket brand name, and now we’ve got this week’s Rocket move that is branding the Cavs arena, which Gilbert additionally owns.
It appears to be like a really rational progression toward Rocket changing Quicken Loans—maybe earlier than we think.
They refined the Rocket logo to a modern, clean look that can apply to all finance and real estate services, including Rocket Mortgage for home loans, Rocket Homes for home buying/selling services, Rocket Loans for personal loans, and Rocket HQ for credit report and financial advice when they launched Rocket’s new branding January 31, 2019.
The rocket ship when you look at the logo ended up being changed with what Quicken Loans CEO Jay Farner called “the miracle O, ” which will be a red O that is open-bottomed in term ‘Rocket’ that allows them become inventive with brand promos by placing topical things within the O. Fortsätt läsa ”Will Quicken Loans rebrand to Rocket just Mortgage already?”